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Terra Firma – Rethinking private equity in a changing investment landscape

The difference between investing money and investing your own money might seem insignificant, but it can mean a massive difference in returns. That’s why Terra Firma Capital, and its founder Guy Hands, are working towards a new model of operations that takes ownership and focuses on preservation as well as returns.

Guy has plans to revolutionise the private equity market, taking it away from a world of mega-funds and turning it into something more personal.

‘Business has got bigger and bigger, but the people involved have less and less personal connection,’ he says, going on to explain how Terra Firma’s new modus operandi serves smaller family offices or institutions, ensuring that they see the excess returns they need.

Terra Firma is an alternative investment platform, with Guy providing a cornerstone equity commitment for new investment, which usually stands at around 25%. It invests on a deal-by-deal basis. With institutional investment capabilities, 20+ investment professionals and in-house legal, finance and tax personnel, the team originates, executes and manages all opportunities.

There are huge changes underway in this industry; in private equity specifically, there has been a trend towards bigger and bigger deals, but there is still space for a bespoke, family office investment firm that maintains a personal connection to its investors and their returns.

In positioning Terra Firma as such, Guy has ensured the firm is alive to the issues that are important to investors right now, with sustainability becoming a new mantra and the world crying out for investments that add real value beyond the bottom line.

‘You have to look at what the business is actually doing for the customer,’ he says. ‘If all it’s doing it’s making money, it’s not actually adding any real value.’

The most important thing, he insists, is taking the time to understand the choices business offer to customers, whether they cater to changing lifestyles and, indeed, if they are adapting themselves.

The future of investment demands a rethink on global issues like the environment, diversity and sustainability – Terra Firma have already taken the first steps into that future.

The difference between investing money and investing your own money might seem insignificant, but it can mean a massive difference in returns. That’s why Terra Firma Capital, and its founder Guy Hands, are working towards a new model of operations that takes ownership and focuses on preservation as well as returns.

Guy has plans to revolutionise the private equity market, taking it away from a world of mega-funds and turning it into something more personal.

‘Business has got bigger and bigger, but the people involved have less and less personal connection,’ he says, going on to explain how Terra Firma’s new modus operandi serves smaller family offices or institutions, ensuring that they see the excess returns they need.

Terra Firma is an alternative investment platform, with Guy providing a cornerstone equity commitment for new investment, which usually stands at around 25%. It invests on a deal-by-deal basis. With institutional investment capabilities, 20+ investment professionals and in-house legal, finance and tax personnel, the team originates, executes and manages all opportunities.

There are huge changes underway in this industry; in private equity specifically, there has been a trend towards bigger and bigger deals, but there is still space for a bespoke, family office investment firm that maintains a personal connection to its investors and their returns.

In positioning Terra Firma as such, Guy has ensured the firm is alive to the issues that are important to investors right now, with sustainability becoming a new mantra and the world crying out for investments that add real value beyond the bottom line.

‘You have to look at what the business is actually doing for the customer,’ he says. ‘If all it’s doing it’s making money, it’s not actually adding any real value.’

The most important thing, he insists, is taking the time to understand the choices business offer to customers, whether they cater to changing lifestyles and, indeed, if they are adapting themselves.

The future of investment demands a rethink on global issues like the environment, diversity and sustainability – Terra Firma have already taken the first steps into that future.

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Terra Firma – Rethinking private equity in a changing investment landscape

The difference between investing money and investing your own money might seem insignificant, but it can mean a massive difference in returns. That’s why Terra Firma Capital, and its founder Guy Hands, are working towards a new model of operations that takes ownership and focuses on preservation as well as returns.

Guy has plans to revolutionise the private equity market, taking it away from a world of mega-funds and turning it into something more personal.

‘Business has got bigger and bigger, but the people involved have less and less personal connection,’ he says, going on to explain how Terra Firma’s new modus operandi serves smaller family offices or institutions, ensuring that they see the excess returns they need.

Terra Firma is an alternative investment platform, with Guy providing a cornerstone equity commitment for new investment, which usually stands at around 25%. It invests on a deal-by-deal basis. With institutional investment capabilities, 20+ investment professionals and in-house legal, finance and tax personnel, the team originates, executes and manages all opportunities.

There are huge changes underway in this industry; in private equity specifically, there has been a trend towards bigger and bigger deals, but there is still space for a bespoke, family office investment firm that maintains a personal connection to its investors and their returns.

In positioning Terra Firma as such, Guy has ensured the firm is alive to the issues that are important to investors right now, with sustainability becoming a new mantra and the world crying out for investments that add real value beyond the bottom line.

‘You have to look at what the business is actually doing for the customer,’ he says. ‘If all it’s doing it’s making money, it’s not actually adding any real value.’

The most important thing, he insists, is taking the time to understand the choices business offer to customers, whether they cater to changing lifestyles and, indeed, if they are adapting themselves.

The future of investment demands a rethink on global issues like the environment, diversity and sustainability – Terra Firma have already taken the first steps into that future.

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